Are you a marketer with sound commercial acumen and experience of income generation, new product development and financial management? Do you have senior experience of London theatre and knowledge of the West End market? Can you work with brand identities and deliver creative campaigns across full media? Are you a proven relationship builder who can work cross departmentally with teams, with senior stakeholders and external creative agencies?

Brand and Audiences at the RSC is entering a new era and to move forward we need an experienced Head of Marketing to focus on marketing our London transfers and tours. In this role you will be working at the highest level with partners and producers and leading a small marketing team.

You will be collaborating on the organisation-wide audience strategy and ensure that marketing plans are integrated. You will identify and capitalise on opportunities to grow reach and diversification, expand awareness of the brand and maximise sales and revenue.

Reporting to the Director of Brand and Audiences key areas of responsibility include (please see the full Role Profile for the comprehensive list):

• Leading the overall marketing strategy for the RSC's London-based productions
• Developing the long-term global marketing strategy and brand management for international productions
• Managing significant marketing budgets
• Providing strategic focus and creative energy to deliver a high volume of content and sales campaigns.

To be suitable for this role, it is essential that you have the following skills, knowledge and experience:

• Senior marketing experience in London theatre and professional knowledge of the West End market.
• Commercial acumen and experience of income generation, new product development, financial management and control of significant budgets.
• Outstanding copywriting, presentational and communication skills.
• Highly developed diplomacy and negotiation skills, ability to build trust, influence stakeholders and manage complex relationships.
• The ability to lead, develop and coach a team.

The RSC's teams are split between Stratford-upon-Avon and London, and whilst this role is expected to be based at our offices in New Oxford Street, London, we are open to suggestions. We can offer hybrid working, with 60% of the working week based in the office.  This role is a full-time, permanent position based on working 35 hours per week, Monday to Friday, although due to the nature of our work, there may be occasional weekend and evening work. 

The marketing teams across Stratford-upon-Avon and London value impact over volume, with success measured against four key strategic areas: reach, revenue, brand, and audience insight. Our refreshed brand purpose and toolkit are embedded into everything we do, and our audience insight and analytics support planning and strategy, funnelling to decision-makers to inform the RSC's programme. To be part of our team is to embrace a culture of innovation, testing and learning, with a strong emphasis on digital-first.

Application Process

All applications should be made online using the RSC website. If you need any assistance when applying, please email jobs@rsc.org.uk

The interviews will be two stages, they will be in-person in London towards the end of February, early March.

About the RSC

The RSC strives for excellence, and values creativity, inclusivity, sustainability, collaboration, and accountability. 

We can offer great benefits and aim to create a welcoming, supportive environment which is happy, healthy and safe. We place great importance upon developing a diverse, highly motivated and energised workforce to help achieve our priorities. We put our values at the heart of everything we do.

We are committed to building a diverse workforce and welcome applications from all individuals.

We believe that safeguarding children and adults is everyone's responsibility, and everybody working at the RSC has a duty to place safeguarding at the heart of their work. We welcome candidates who will support and advocate the RSC's environmental objectives continuing to improve our sustainability work and actions both on and off stage.

The Royal Shakespeare Company (no. 212481) is a registered charity.